White/white pearl moved to top the ranks in Europe in 2012, and was in the leading position as the most popular car color in North America (U.S. and Canada), Japan, South Korea, Russia, South Africa and Mexico.  Overall, white/white pearl represents 23 percent of the global market in DuPont’s 2012 report.
White/white pearl moved to top the ranks in Europe in 2012, and was in the leading position as the most popular car color in North America (U.S. and Canada), Japan, South Korea, Russia, South Africa and Mexico. Overall, white/white pearl represents 23 percent of the global market in DuPont’s 2012 report.

DuPont has released its 2012 Automotive Color Popularity Report. Following are some of the major highlights:

White/white pearl dominates the global automotive color popularity ranks for the second consecutive year, while black/black effect moves into second place. Silver fell to third, as its popularity has waned due to its overall gradual decline, especially in the critical large automotive markets of Europe and Asia.

The DuPont report, in its 60th year, is the largest and longest running report of its kind in the automotive industry. It is the only report to include global automotive color popularity rankings and regional trends from 11 leading automotive regions of the world.

View the Automotive Color Popularity Report in its entirety online.