Global aluminum and copper based powder producer Kymera plans to combine its brand names into a single unified name, Kymera International.
This means that ACuPowder, ECKA Granules and SCM Metal Products will now be under one common brand name. All three companies will also have one common website, www.kymerainternational.com.
‘While all three companies continue to thrive and grow, it was challenging for our customers, suppliers and even at times our employees to appreciate that we were all part of one organization,’ said Barton White, CEO.
However, the company will be slowly introducing Kymera International to the marketplace, so no immediate changes will occur. ‘Management recognizes that ACuPowder, ECKA Granules and SCM are all known and respected brands and so they will continue to use these names under the Kymera umbrella until its global supply chain partners become familiar with the new name,’ asaid the company in a press release.
This story is reprinted from material from Kymera, with editorial changes made by Materials Today. The views expressed in this article do not necessarily represent those of Elsevier.