[HOUSTON, Texas, October 29, 2013] – Representatives of the powder coatings division of Axalta Coating Systems recently visited Imperial Metal Solutions in Cleveland, Ohio, and Kettle Moraine Coatings in Jackson, Wis., as part of the company’s Star Coaters business exchange program.
Axalta Star Coater program manager Trena Benson facilitates this alliance of non-competing custom powder coaters, also known as a "20-Group," who gather twice a year to discuss ideas, identify best practices and help each other address business challenges. The host companies also get the added benefit of a peer evaluation of their shops.
Both Kettle Moraine Coatings and Imperial Metal Solutions hosted their own 20-group as part of their participation in the program. The Star Coaters are members of Axalta’s 10-year-old loyalty program, open to custom powder coaters. Members receive numerous benefits, including: points for assistance with business improvement purchases, a certification program, industry supplier discounts and have the option of joining a 20-group.
Twenty-six Star Coaters attended the group meetings, some have met together for 10 years. The members of the Star Coater groups form strong bonds with one another and communicate regularly to offer opinions and assist each other during the course of the year.
“I especially appreciate the opportunity to listen in on the daily challenges Star Coaters face which is invaluable in our own improvement efforts,” said Dave Lazzeri, business director, Axalta’s powder coatings division in North America. Axalta’s Star Coater program continues to promote best practices and help members to improve their business in every aspect. But best of all, the Star Coater 20-group members are in charge of their agendas and program content that they use to shape the future of their business.