While, social media and social networking emerged from the so-called Web 2.0 era, it seems that some groups have already embraced it fervently. Business users, for instance, have latched on to the potential marketing and search engine optimisation (SEO) benefits for raising their profile and boosting brand awareness.

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Materials Today (2010) 13(1-2), 54-55
doi: 10.1016/S1369-7021(10)70017-1