Arcam has appointed Bruce Bradshaw as chief marketing officer (CMO) to lead a new central marketing function in the Arcam Group.

The new marketing function will be based at the newly formed North American facility in Woburn, MA.

Bruce Bradshaw will lead the company's worldwide marketing strategies, including branding, product marketing, corporate communications and other go-to-market initiatives. He is joining Arcam’s executive team to further advance the company's position in metals additive manufacturing for the aerospace and medical markets.

Bradshaw mostly recently held the position of North American vice president of marketing for Stratasys. His experience spans over two decades in communications, public relations, product management, business strategy, brand building, marketing, business development and partner management.

‘We are very pleased to welcome Bruce Bradshaw, a well-recognized veteran in the additive manufacturing industry, to our executive management team,’ said Magnus René, CEO of Arcam. ‘He brings a wealth of knowledge and experience in marketing and, equally important, in the additive manufacturing space. Bruce brings expertise and enthusiasm to help expand our marketing operation and realize the full potential of our EBM, powder and contract manufacturing businesses.’

This story is reprinted from material from Arcam, with editorial changes made by Materials Today. The views expressed in this article do not necessarily represent those of Elsevier.