3D printing specialist Arcam has launches new branding identity for the company.

The new brand, Arcam, A GE Additive Company, unifies its three businesses Arcam EBM, AP&C and DTI with a common mark and at the same time endorses the operations as being part of GE Additive.

‘Arcam and the industry have evolved considerably since our original brand more than 20 years ago,’ says Magnus René, CEO of Arcam. ‘Bringing together our offerings in industrial additive manufacturing systems through Arcam EBM, metal powders through AP&C and contract manufacturing through DTI under one common brand structure will make it easier for us to efficiently address the market.’

This story is reprinted from material from Arcam, with editorial changes made by Materials Today. The views expressed in this article do not necessarily represent those of Elsevier.