According to Lucintel, economic recovery is key to the global recreational boating industry starting to grow again. There were dramatic changes in the boat market during 2009 and 2010 with important regions such as North America suffering double-digit declines in 2009 due to the economic downturn. The European boat market started feeling the brunt of the recession towards the end of 2008 and dropped significantly in 2009.

Lucintel projects that the boat market in 2010 will remain almost flat on a global basis as the economy starts to recover.

According to the Lucintel report Global Recreational Boating Industry Analysis and Forecast 2010-2015, global demand for recreational boats is projected to reach US$27.8 billion in annual sales by 2015. North America represents the largest region in terms of unit shipments, although Europe saw the highest relative growth during last 5 years (2004-2009) as European-based boat builders gained market share in the large boat sector. There is an ongoing shift in product mix toward larger and more expensive boats.

The 263-page Lucintel report assesses demand for the production of recreational boats including inboard boats, outboard boats, stern drive boats, personal watercrafts, sail boats, as well as other types, on a global and regional basis. According to Lucintel, Azimut-Benetti ranks number 1 in the global recreational boat market, followed by Groupe Beneteau, Ferreti, and Brunswick. The report provides the ranking of the top 10 global leaders with their respective market shares.