The new office will focus on the sales and market development of customers in the region. The agreement with Sino Composites will enable High Modulus' B3 SmartPac, an engineered composite construction solution for production boat builders, to be offered to customers in Asia more effectively.

High Modulus already has offices in New Zealand, Australia, and Europe. Its current Asian customers include Zhuhai Sunbird Yacht Manufacturing Company, which manufactures 62 ft and 75 ft motoryachts using the infusion process and a B3 SmartPac solution, and Cheoy Lee Shipyards in Hong Kong, which manufactures a range of motoryachts.

“We have been building our presence and relationships in the Asian market over the last few years,” says High Modulus CEO, Richard Downs-Honey. “And we are excited to have taken these next steps which will allow us to realise the potential of the growing domestic boat building market in China, Malaysia, Thailand and other locations in Asia."

“There is much chat and hype about the growth economy in China, but to really leverage the opportunity you have to be proactive and do something – which is what we have done and will continue to do,” he adds. “Being able to provide the B3 SmartPac from a local base will mean that customers benefit from improved delivery times and cost efficiencies.”

The B3 SmartPac solution combines optimised laminate specifications with pre-cut reinforcement and core materials. The laminate specification, development work and prototyping for each project will continue to take place at High Modulus's head office in Auckland, New Zealand. The engineering design is converted into cut-files (templates) and sent to Sino Composites, which uses these to pre-cut and label each individual material part before packaging them in the order to be used and delivering them to the customer with a comprehensive construction manual.

Sino Composites is an established materials distributor; its head office is in Beijing and it has ten branches across China.