The price increase of up to US$0.75 per pound takes place with shipments on, and after, 1 August  2011.

According to AOC, this price increase is driven primarily by recent, significant cost increases of the brominated additives used in the production of its fire retardant resins.

AOC, headquartered in Tennessee, USA, is a global supplier of resins, gel-coats, colorants, additives and synergistic material systems for the composites and cast polymers industries.