AOC reports the price increase is US$0.10/lb on select white, off-white, beige, tan, grey and other pastel pigmented gel-coats, and up to US$0.25/lb increase on similar colour ranges of liquid pigment dispersions. The amount of the increase is dependent on the formulation components.

The new prices are effective for all shipments after 31 August 2011.

AOC, Collierville, Tennessee, USA, reports that this price increase is in direct response to rising costs for titanium dioxide and other key raw materials. AOC expects titanium dioxide prices to continue to rise as a result of strong global demand and that global market supply conditions will limit titanium dioxide availability for the extended future.