AkzoNobel's new design center is easily accessible to European customers via nearby Frankfurt airport. Company experts are on hand to work closely with customers to provide a wide range of coatings solutions for products such as smartphones, tablets, laptops, car components, home appliances, golf balls, cosmetics and personal care packaging.

"In today's market, our ability to deliver made-to-order innovative coatings solutions represents an important competitive advantage," said Peter Brenner, director of AkzoNobel's Specialty Finishes Business. "One of our goals with the new Design Center is to help our customers be first to market with new colors and effects."

An added advantage of the German facility is that it shares premises with one of the Specialty Finishes business' Solutions Labs. This means that technicians are able to immediately translate color and coatings concepts into samples for customers to see on actual components and products.

"Our link to the Solutions Lab is vitally important," said Stephie Sijssens, global design manager. "In the Design Center, we are not just talking about trends and working from our color library, but we are also working together with the lab to create precisely the colors the customer needs." 

The new designer center in Germany complements AkzoNobel's facilities in Seoul, Korea; Beijing, China; and South Carolina.

View an audio-visual presentation of the new Design Center online.