Columbia Chemical has named Michael Liu Managing Director, China Business, effective immediately. Liu is responsible for matters related to China, including strategic direction, marketing, sales channel management and development, and technical support coordination.

Liu’s chemical industry experience includes 12 years at Lubrizol and BF Goodrich, where he was a leader in strategic development, marketing and new product initiatives. His sales and business development experience also includes multiple years in China, serving as sales engineer of engineering plastics. Additional roles in China included new project management for technology transfer projects and joint venture discussions. Prior to joining Columbia Chemical, Liu owned a consulting firm where he assisted U.S. companies and government organizations with China- related matters involving communications and strategic directions.

Liu graduated from Beijing University with a Bachelor’s Degree in Microelectronics, and he obtained his MBA from Purdue University.