In this role, Pofalla will partner with automotive OEMs in supporting the development of automotive designs using Enthone technologies. He will also work closely with the Enthone sales team in creating and enhancing customer value.

Pofalla has more than 30 years experience in the plating industry that spans from technical service, business development and product line management.

“The in-depth knowledge Rolf has amassed during his impressive career gives him a unique understanding of the evolving business and plating requirements of the automotive industry," said Henri Sep, director of marketing – Enthone Europe. "Rolf’s promotion continues Enthone’s strong commitment to the automotive decorative market and our customers.”

Enthone automotive solutions for decorative applications meet the industry’s most exacting specifications and requirements, the company stated. Enthone provides a robust portfolio of production-proven, OEM-approved coatings for wear resistance, corrosion protection and decorative plating applications.

About Enthone
Enthone Inc., an Alent plc company, is a global and leading supplier of high-performance specialty chemicals and coatings. Enthone creates customer value by providing innovative and cost-effective technology solutions to the automotive, building hardware, energy, aerospace, jewelry, industrial finishes, printed circuit board and semiconductor industries. For more information, please visit