Osborn, a global leader in surface treatment solutions and finishing tools, announces its new aggressive sales force strategy: provide more coverage and better market penetration to enable more effective and efficient growth. This will be achieved via the addition of 50 new experienced industrial sales professionals throughout the U.S.

The new sales representatives are from: JDF Associates, in the Northeastern and Southern regions; Surpless Dunn, in the Midwestern region; and Team Clark in the Western region. This blended sales force will be led by Osborn’s veteran sales team leaders in new roles: Todd Reasonover, national director of sales; Brad Smith, Northeast regional sales manager; Chris Lyons, Southern regional sales manager; Gregg Hohlt, Midwest regional sales manager; and Michael Fulcher, Western regional sales manager.

“This investment in our distribution network will further strengthen Osborn’s position in the market,” Reasonover stated. “We are excited at the potential for growth and are confident that we will continue to deliver exceptional performance in everything we do.”

Mark Johnson, vice president, sales and marketing, Osborn, concurred. “The additions to our sales team are known for their technical backgrounds and end-user experience. Combined with our seasoned sales team management, this new strategy will continue to give our customers the optimal results that they have come to expect.”

Osborn's new growth strategy takes effect April 1, 2013.

About Osborn
Osborn is a leading supplier of surface treatment solutions and high-quality finishing tools for hundreds of industrial and commercial applications, including metal finishing, honing and surface polishing. Founded in 1887, Osborn now includes operations in 15 countries and serves customers in more than 100 countries. A unit of Jason, Inc., Osborn carries more than 10,000 standard products and more than 100,000 customized solutions to serve a diverse group of customers and industries.