The Powder Coating Institute has created a new video aimed at promoting powder coating technology.

Entitled Powder Coating, A Better Kind of Paint, it is the first in a series of videos focused on expanding awareness about the technology. The promotional campaign will focus on two video series: one targeting the consumer audience, and the other targeting product manufacturers. Each series will emphasize a message that ‘powder coating is stronger, greener, and better’.

‘We are very excited about the release of the first in a series of informative videos explaining that powder coating is stronger, greener, and better than paint,’ said Trena Benson, PCI Executive director.

To see the video, go to the PCI website at

This story is reprinted from material from the PCI, with editorial changes made by Materials Today. The views expressed in this article do not necessarily represent those of Elsevier.