The new Custom Spec program from Thomas Industrial Network aims to help companies more effectively reach and engage new prospects through the Internet. Without standard products and services to feature online, they need a different way to promote their industrial capabilities. Recognizing that, Custom SPEC provides a complete online strategy for demonstrating their expertise, as well as portfolios of recent projects that include sheet metal fabrication, coating, injection molding, die cutting and other services.

“Custom SPEC provides custom manufacturers and industrial service companies with a new opportunity to generate more qualified sales leads, penetrate new markets, and be considered for projects that would not otherwise come their way," said Eileen Markowitz, president, Thomas Industrial Network. "The Custom SPEC strategy furthers our mission of fueling and supporting businesses in the industrial sector."

Custom SPEC is unique in several ways, combining:

  • Consultation with a team of trained engineers who write, design and develop each website, and who understand the language of custom manufacturers and their prospective clients. 
  • Development of a website with content that includes capabilities, specialities, portfolios of sample projects, expertise, applications for specific parts and services, years of experience and more.
  • Exposure on, which draws more than 1 million engineers and purchasing professionals visit every month.

Keats Manufacturing Company of Wheeling, Ill., a custom manufacturer of small metal stampings, wire forms and assemblies, is an early adopter of Custom SPEC. “Since we deployed our new Internet strategy, our sales have increased by 30 percent, and our quotes have more than doubled from 600 to 1,400 in one year," said Matt Eggemeyer, vice president and chief operating officer, Keats. "Thomas Industrial Network helped us to reach qualified prospects who would not otherwise have considered us, including one who placed a million-dollar order."

Through, Thomas Industrial Network has helped thousands of industrial companies grow their businesses by leveraging a combination of technology and content. Building on this experience, the company’s new Custom SPEC program provides all the tools and resources to drive qualified web visitors, convert those visitors into calls and RFQs, update content as needed, and measure website effectiveness on an ongoing basis.