Michael A. Cash has joined Axalta Coating Systems, a leading global supplier of liquid and powder coatings, as senior vice president and president, Industrial Coatings. In this newly created position, Mr. Cash will be responsible for developing and executing global business strategy for customer segments in which Axalta already holds strong positions with well established brands.

“Michael’s wide range of experience with both powder and liquid applications will enable Axalta to take our customer service to the next level,” said Charles Shaver, Axalta Chairman and CEO. “Looking ahead, Michael will be able to expand our industrial offerings, bringing established and diverse brands such as Imron®, Alesta® and Voltatex® to new markets while understanding emerging customer needs for innovative solutions.”

Mr. Cash will oversee three core business segments, some of which use both Axalta liquid and powder coatings. Transportation customers include manufacturers of heavy-duty trucks, body builders, rail cars and other non-automotive vehicles. General industrial customers include, among others, manufacturers of electrical equipment, oil and gas pipelines and agricultural equipment. Architectural and decorative customers include producers of windows, doors and cladding as well as furniture and appliances.

Prior to joining Axalta, Mr. Cash was managing director, powder coatings - Asia Pacific Region at AkzoNobel Coatings and Chemicals, where he was responsible for the company’s powder coatings business in 11 countries and oversaw 12 manufacturing facilities. Previously, he was in charge of AkzoNobel’s powder business throughout the Americas.

Mr. Cash also held a number of positions at The Sherwin-Williams Company. He was vice president, Automotive International, where he was responsible for sales and general management in all markets outside the U.S. and Canada. He was vice president, Automotive Marketing, responsible for marketing strategy for the company’s refinish, commercial vehicle and OEM plastics businesses and previously was vice president and chief financial officer for its joint venture with Herberts GmbH, which was then a Hoechst company.

Earlier in his career, Mr. Cash served as vice president and chief financial officer of Carstar Automotive, a U.S. autobody repair franchise. Mr. Cash received his B.A. in Business Administration from Miami University, Ohio, in 1984.

More information on Axalta Coating Systems is available online.