It is to slash by half the number of Japanese-made parts in its North American-built vehicles. The company’s head of purchasing, Catherin Perez, is confident that the substitute-local-for-imports target can be met by 2014, along with a similar target to reduce whole vehicle imports from Japan.

The driver for the new directive is the value of the yen, which has risen dramatically against the US dollar. And, says Perez, the substitute local task is by no means easy. Nissan North America has spent 30 years trying to localise content and some of its North American-built vehicles are more than 95% locally sourced, she said.