Products achieve success through a combination of sound technical design and imaginative industrial design. The amalgam creates product character — the way material and processes are used to provide functionality, usability, and satisfaction in ownership. This last — satisfaction — is greatly influenced by the aesthetics, associations, and perceptions that the product carries, a combination that we shall refer to as product personality. The overall character of the product is a synthesis of its functionality, usability, and its personality. In this article we explore product personality and character, illustrating the ideas by analyzing a number of products, noting particularly how the choice of material and process has contributed.

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DOI: 10.1016/S1369-7021(03)01223-9