Gore's innovation culture
Volume 4, Issue 2, Page 4–6
| Victoria Cooper, Michael Lecky
When Wilbert L. Gore discovered that DuPont's Teflon could he used to make computer ribbon cable insulation he thought he was onto a good thing. But DuPont wasn't convinced so Gore left to start a company in his basement which is now a leader in the field of advanced materials development. W.L Gore & Associates is ranked by Forbes as one of the top 200 privately held US companies, it has worldwide sales in excess of $1.35 billion. The company's innovative products range from artificial arteries to dental floss to the waterproof / breathable and windproof fabrics that mountaineers
trust with their lives
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DOI: 10.1016/S1369-7021(01)80102-4
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